2013 may present itself to be something of a reinvention for Netflix. In a rental market now saturated with new providers like Redbox, Verizon, and Amazon (among others), exclusive content will become key to strong positioning. Netflix will soon be doing just that in a bold way with the premieres of two highly anticipated original series: the fourth season of Arrested Development and David Fincher's House of Cards. Following "ruthless politician Francis Underwood (Kevin Spacey), the majority whip of the House of Representatives, and his wife, Claire (Robin Wright), as they pursue power and all the good things that come with it in Washington," The New York Times has announced that House of Cards will release all thirteen episodes of the series on February 1, 2013. Directors for House of Cards include Fincher himself (for the first two episodes), James Foley, Joel Schumacher, Carl Franklin, Alan Coulter, and Charles McDougall, with a cast that also includes Kate Mara, Michael Kelly (Chronicle), Kristen Connolly (Cabin In The Woods), Corey Stoll (Midnight In Paris), and Mahershali Ali (The Curious Case of Benjamin Button).